Ghostbusters 2016 didn't make back its budget at the box office. According to Paul Feig, they managed to recoup the costs and split even only when the film was released into the home video market.But the real it's considered a flop is because it failed to restart the franchise. They desperately wanted that next MCU, this was to be the first entry in the Ghostbusters expanded universe (it even says so right at the beginning of the movie, with its little logo telling you this movie is a part of the Ghostbusters cinematic universe), and it failed to launch. The toys were on the clearance shelf almost immediately because nobody was buying them. And that's where the real money is in these kind of movies, the merchandise. Ghostbusters 2016 failed to sell merch.They even very clearly planned to have a sequel to 2016 Ghostbusters, as the had a sequel hook. But Sony took a look at the numbers it was doing in merchandise and said nope, we're going to have to hit the brakes and try again.Best part is you had Leslie Jones freaking out on twitter about how they dared to reboot Ghostbusters 2016 when Ghostbusters 2016 was itself a reboot.Is Afterlife doing better? Ticket sales, not really, but you can blame covid for that (which is what they blamed when the last three MCU movies failed to perform). The real proof is in the merch, and I don't see Ghostbusters stuff on the clearance racks just yet.